Good businesses are often held back by unclear communication.
The brand looks inconsistent
Customers compare only by price
Social media creates attention but few enquiries
Digital and printed materials do not feel connected
RCL turns disconnected visuals into one clear and consistent brand presence.
What RCL does
Brand Strategy & Identity
- Brand discovery and positioning
- Logo and identity systems
- Typography and colour systems
- Brand guidelines
- Rebranding
Campaigns & Digital Communication
- Campaign concepts
- Social media creative systems
- Advertising design
- Content direction
- Website and digital visual direction
Print & Brand Applications
- Packaging
- Signage and environmental graphics
- Corporate stationery
- Apparel and merchandise
- Print-ready production design
Creative Direction & Consultation
- Brand audits
- Campaign planning
- Art direction
- Visual consistency reviews
- Ongoing creative partnership
Selected case studies
Brand transformation and “Miles of Love” campaign
Melbourne Tile Tech — “Not Replaced. Restored.” positioning and campaign
Master Essence — Brand identity development and applications
Ruhiru Lanka — Hospitality product brand communication
RCL method
Question → Discover → Strategy → Design → Impact
- Question - Understand the real business problem.
- Discover - Research the audience, market and brand.
- Strategy - Define the message and direction.
- Design - Build the visual communication system.
- Impact - Apply, review and improve it.
Why RCL
- Strategy-led creative thinking
- Digital and print consistency
- Real production knowledge
- Experience across Sri Lanka, Qatar and international markets
- Founder-led communication
- Design systems built for practical business use
About Ravindra
I’m Ravindra Dayawansha, a multidisciplinary designer and creative strategist with over 15 years of experience across Sri Lanka and Qatar. My background covers brand identity, digital communication, print production and visual storytelling. This combination helps me develop ideas that are creatively strong, strategically clear and practical to produce.
Through Ravindra Creative Lab, I work with growing businesses to move beyond disconnected design and build a consistent brand presence. I approach each project by first understanding the business problem, audience and purpose before developing the visual direction.
My professional journey continues to evolve from production-focused design into brand identity, art direction and creative leadership. I see design as more than decoration—it is a way to shape how a business is understood, trusted and remembered.
Brand Identity Designer | Art Director | Creative Strategist
Your business may not need more designs. It may need a clearer brand direction.
- +94 76 264 7828
- hello@ravindracl.lk
- ravindracl.lk
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Creative Studio · Brand & Design
We help growing businesses build clear, consistent and trustworthy brand presence across digital and print.
Design with clarity. Built for consistency.
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Have a brand or project in mind?
Let’s discuss your business challenge and find the right creative direction.
Start a Project
- hello@ravindracl.lk
- +94 76 264 7828
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